Internet users today are always looking for ways to consume as much information as possible. This is why it is essential to ensure that your website is well-equipped with the relevant keywords and the right structure to get the user’s attention. Website content that improves SEO is good for Google, and good for your clients.
Your website’s structure has a significant impact on user experience. A well-structured site lays the foundation for ensuring that your website gets ranked for the desired keyword phrases and terms.
In this article, you will learn how to structure your website content to improve your SEO rankings using factors such as siloing.
How Siloing Gives You Website Content That Improves SEO
Siloing means placing together related pages through linking or structurally to establish the website’s keyword-based themes. In other words, siloing makes it much more apparent to a search engine what the site is all about.
When you are lookig at website content that improves SEO, you need to identify the two ways of siloing your website: virtual siloing and physical siloing. Physical siloing creates a directory type of structure which aligns with the several themes that are covered in your website. Virtual siloing, on the other hand, shows how pages link to others on the same site.
Using virtual linking on your website ranks your page higher up on the landing page, thus making it more relevant, increasing your search engine rankings. It is always advisable to use virtual siloing and reinforce it with physical siloing if possible, to achieve maximum efficiency.
Steps to Structure Your Website Content
1. Organize Your Information
If you are building your website from the bottom up, you are well placed to creating a robust website structure. Establishing a hierarchy for your website ensures that you develop easy navigation and solid URL structure.
Your hierarchy should be as simple as can be and should aim at making the most sense. Always plan your website’s hierarchy logically. You don’t want to overcomplicate things. Keeping it simple ensures that your users and web crawlers find your page easily.
You can use flat site architecture for your website for easy navigation. For instance, if you have a website about baking muffins in Phoenix, Arizona, you can place four different categories for four types of pastries. This way if a user needs to find any information about a specific pastry, they can find it easily.
With each category, ensure that the subcategories are well balanced. If one class is about muffins, ensure that it contains the same number of subcategories as the rest.
2. Develop a URL Structure That Aligns With Your Navigation Hierarchy
Website content that improves SEO must contain a logically thought out hierarchy which will make room for a stable URL structure. For the the Phoenix baker that does online tutorials on their baking site, the URL can look something like www.yourgreatbakingsite.com/location. By following your site’s hierarchy, your URL will have actual words which cover the appropriate keywords.
The URL above, for instance, reveals that the website focuses on all things baking and provides the location. By using the physical URL, you are physically siloing your website. One SEO pro tip to keep in mind; however, is that you should ensure that the same page contents don’t get indexed under many URLs to avoid confusion.
3. Create a Detailed Internal Linking Structure
Contrary to the opinion that internal linking is a complicated process, it is very straightforward. Internal linking strengthens your site’s hierarchy by directly tying the information on your website together to create a well-integrated site structure.
You need to ensure that every page on your website contains a link to and from another page. Taking the baking website as an example, you can link a dough recipe in the muffin page. This way, the reader doesn’t have to look elsewhere for a dough recipe. They can simply refer back to it while reading about muffins.
Internal linking informs the search engine about the essential pages and gives the crawlers directions on how to get to the page. Careful internal linking strengthens your website’s landing pages while showing the relationship between each page.
It is advisable to ensure that your website contains as many internal links as possible to boost your SEO ranking.