Content marketing is a powerful tool that businesses of any size can use to create brand awareness, build authority, and gain customers.
Your local business can harness the power of Phoenix web design and content marketing to meet your goals and grow your customer base.
Ready to learn ways content marketing will drive you more traffic in 2020? Here we go:
1. Content Marketing is Affordable and Practical
Content marketing is 62% cheaper than other forms of marketing. Local businesses can use content marketing to generate leads and stay on budget.
Although it can take a while to pay off, content marketing often generates more leads than traditional marketing efforts.
2. Website Content Positions You as a Field Expert
Consumers buy from brands who know how to solve their problems and meet their needs. You can use content to demonstrate how your business helps your customers.
Consistently publishing high-quality blog posts will boost your business’s reputation and transform readers into customers.
3. Content Gives You a Competitive Edge
You need to stand apart from your competition, and you can use content marketing to do so. Your content is the place where you can showcase your unique personality and brand voice.
By researching your target customers and identifying their questions and pain points, you can serve up content that will make them eager to choose you over the other guys.
4. Website Content Bolsters SEO
Publishing blog content on a regular schedule improves search engine optimization. Provided that your content is correctly optimized, having a mass of high-quality content makes your website more likely to rank on the first page.
Having a content-rich, SEO-optimized website will allow you to connect with those who’ve never heard of your business so you can make more sales.
5. Content Builds Relationships
Strong businesses are built on strong customer relationships. Publishing content attracts new leads and nurtures your existing customer base so they will want to buy from you again.
Keep your customers loyal by publishing content that’s valuable for them. You don’t build relationships just by asking for the sale or stuffing their inboxes with flashy ads.
6. Your Customers Want It
Believe it or not, your customers want to read your content. Almost 70% of consumers enjoy reading content from businesses and brands they enjoy.
Many of your customers are reading content from other brands they love, so position yourself right in front of them with content that speaks directly to them.
7. Content is Central in Digital Marketing
No matter what marketing strategy you use, content creation is required. You can’t avoid it, and your customers want it, so why not promote your business by giving your customers exactly what they desire?
Great content converts leads into customers, and professional website design presents it in an irresistible package that your audience will love. Together, they can improve customer retention.
Web design and content marketing can enhance your marketing strategy and boost your local business. You can generate more leads and attract more local consumers with high-quality website content tailored to your target audience.