Website Design For Phoenix, AZ Businesses: The Ultimate Guide
Be the obvious choice.
You know your website is a HUGE part of your business in 2020.
Is it turning your customers away?
We form judgements of people within the first 7 seconds. Website design, however, earns you an even quicker judgement.
At Dynamite Click we believe that humans judge a business’s website design in the first 0.5 seconds!
Custom website design is all about making the right first impression so your business can be the obvious choice.
How You Can Crush Your Competition In Phoenix, Arizona
Below you’ll find some of the strongest website design strategies that are tried and true for many Phoenix website designs and websites around Arizona and the world.
You can click a service box to scroll directly to that section, or you just keep moving down. You can always send us a message if you feel confused at any point.
We’ll briefly cover On-Page SEO. Once your website design is complete, your next step is Off-Page SEO (Search Enging Optimization) which will be covered in a future article.
These Tips Apply To Any City In The World
As a Phoenix based website design and SEO company, we think local first. That’s why we talk a lot about our work in Arizona.
But the website design tips apply to any city, like the Internet itself.
There’s something here for everyone.
How do you talk to your customer in a custom website design?
A lot of graphic designers will show you fancy business card designs, social media graphics, banner graphics for your website, and flashy logos and icons.
But while good graphic design is a start, it’s not enough.
Graphic design and web design are two completely different services.
A graphic designer is concerned with the graphic itself, and how the colors, text and overall design looks to the user. They put the art first and look to create a thing of beauty.
A web designer looks at how the user interacts with the design. They start with the user in mind, not the art itself.
See the difference?
Let’s take this one step further:
Our Phoenix website designs are focused on how the design encourages the user to buy, fill out a contact form, or sign up with business or organization.
Is that easy?
Heck no. It takes a lot more forethought and planning than pretty gradients in Photoshop. Our focus is not just pretty design. We want to get your phone ringing and send leads overloading your inbox.
But as you may have noticed in this website page, we listed the services above in a beautiful and visually engaging set of six service boxes. It’s pretty, but more than that it’s obvious what do next.
Does Google care about website design?
It used be that anything could rank on the first page with the right keywords.
Today, Google has gotten a whole lot smarter and it can understand how well your website is designed.
So, if your website is truly designed well with the customer in mind, you can rank higher on Google.
Your website should be a responsive web design, which means it sizes down nicely to look great on mobile phones. Over 60% of web traffic in the US is on phones.
Here are some ways we provide businesses in Phoenix, Scottsdale, Mesa and many other cities in Arizona with graphics that drive your business:
simple color pallete
We usually go with the colors in your logo and then build your website design using your colors. But we only take one color as the primary color.
The other colors we call secondary colors, used to provide contrast and visual cues, such us in call to action buttons (CTAs) and text links.
Did the icon just above this section catch your eye?
Custom designed icons make it easy for the user to instantly understand where you’re going with this service or product, before they start reading reviews, product descriptions or services.
While icons are everywhere, they’ve been around for thousands of years, dating back to archaelogical findings of icons drawn in the Byzantine era.
less is more
Miniamistic design is the only way to communicate your business. That’s because attention spans are getting shorter and shorter.
Between Facebook, Instagram and a million other competitor websites, the difference between your website and the back button is about one second.
Get to the point with your design and let your products, services and call to action buttons stand out.
Focus on your audience
Colors and design esthetic should cater to your audience. For example, pink and soft pastels are great for photographer websites, blue is a business professional color, green is great for growth, evironment, or safety, and so one.
For a wedding planner, you might include flourishes and wavy lines. A plumber would be more suited to blue or navy with straight lines.
Why is content so important to a website?
The Internet is by definition a sea of content. Text, image or video, content is everything online.
Content is absolutely essential to a custom Phoenix website design or in any city to help you rank well in Google.
If I didn’t have content on this page, you would not be here by this point.
You’d spend less time on my website.
That’s called bounce rate. How fast you bounce off my website is an indication to Google of how relevant and helpful my content is.
Let’s say your users at spend 3 seconds on a webpage about plumbing, and 6 seconds on my competitors’ page about the same service.
Google takes that data as indication that your competitor must have better things to say about this service and a better offering than you do.
You can be the greatest plumber in the entire Phoenix metro area with highest integrity levels, but Google has no way of knowing from your website if you don’t have great content to show it.
For our Phoenix website designs and all our websites in the US and abroad, we consider these four pillars of content strategy:
Writing great content is your starting point; not how much trash you can fill the Internet with. If it’s not great, it won’t matter to Google. We start with your core pages: Homepage, About, Services, and Reviews.
These core pages vary depending on the industry, but that’s a typical scenario.
Then we build great content around the questions that bother your audience the most. We ask: what pain points can your service solve? How can you communicate that if I asked you to write down the ways your plumbing services helps local homeowners with their toilet blackages or leaky taps?
The #1 factor is always helping your target audience through content that helps them solve the problem.
Every page gets a unique structure, which is known as on-page SEO. This is the practice of making your webpage readable to Google.
This is parter of a longer topic about on-page SEO (insert link) but the basic idea is that we research your top level keywords, and make sure to use them in your URL, headings and in the text on your page. We also research secondary keywords and include them.
Then, we create a strategy for building more content that is related to this product and link those pages back to the top level keyword.
This tells Google what’s the most important to the user. I’m going to assume you are confused, ask us and we’ll be happy to explain.
avoid thin content
A lot of website designs take what’s already out there, and spin it to make it sound unique, and voila! You have a copy.
It’s thin. Nobody cares to read about that too much.
If they bounce off page your page too fast, Google thinks the page isn’t worth much, and even if not, you still may not get them to click that Contact Us button.
We advise you to take the time to properly formulate who you are and what you do – as if you are about to tell your client all about your service and why they should go to you.
We’ll help you write it clearly, but you need to bring your voice to show trust and personality in your brand.
make it visual
Break up blocks of text in your services and product pages with visuals that keep the reader interested.
Using icons, graphics and wide product images, you can draw your reader in to your world of spectacular roofing as the best general contractor in Phoenix.
Your website is not a novel.
It’s more like a 10 year old’s picture book; some pictures, not too much.
You wouldn’t build a house without first drawing up the plans with an architect.
In order for your website to make sense to the user and to Google’s algorithm, you need to create structure before you start writing and designing.
Just like a house.
Start with your website design foundation: What are the core pages? Usually, these will be:
Every business varies, some need more. What do you with a lot more pages and content?
People love organization and hierarchical formations. Creating top level categories and then building out sub-categories is a great way to display many pages in a website menu.
Google loves this.
Since Google’s algorithms are not people, they have no way of knowing which pages are your top most important pages, displaying your core products and services, unless you tell it so explicitly.
A chiropractor might have an accident-injury Service. Instead of adding pages to build out differet methods in dealing with accident injuries, you can create a sub category under accident injury in your menu structure.
Accident Injury Chiropractic
Upper Back Injury
For a recent Phoenix website design, we built a chart before we started work.
Let’s start with an obvious fact: the Internet is a fast place. It’s buzzing with media that pulls browsers in every direction. Seconds in the Internet world are like waiting for minutes in the real world.
The speed of your website’s pages can mean the difference betwen users hitting that dreadful back button or X to close out your website before they contact you.
And of couse, Google loves speed too.
The other essential fact with speed that’s often overlooked during the website design process: speed matters for SEO, (internal link) how high Google ranks you in search results.
In the coffee-fueled late night Photoshop graphic design sessions, your website designer might be focused on hitting all the right buttons with stunning graphics and web pages that look killer.
But if they take even 10 seconds to load, you’re toast.
Here’s are some key ways to get NASCAR worthy speeds on your website design.
The most top-heavy, absolute heavyweights in website designs are images. They just weigh more than text in world of the internet.
Save your images at smaller size and compressing them for web. There’s plenty of online tools like OptimiZilla where can batch multiple images for opitmization, then re-upload to your website.
In Photoshop and Illustrator, you can Save For Web and choose smaller file settings before exporting your image as a PNG or JPG.
cache your website
Caching a website sounds technical, but it’s really quite simple.
The cache feature simply creates a static, compressed version of your website. When a visitor loads up your site, it shows them this smaller static version, instead of the larger, dynamic version that needs a lot of backing and forthing between their browser and your website hosting.
The beauty of caching is that it not only makes your website load faster, but it decreases the load on your server too, enabling the server (hosting company) to serve your site faster.
Upgrade your hosting
Cheap shared hosting is great on a budget. But you pay for you what you get.
If you’re running into slow website speeds even after trying other methods to optimize your webpage, you’ll want to check with your web hosting company on your package.
For our clients, we have a Dedicated Server that we manage ourselves at Dynamite Click. A dedicated server means you don’t have to share bandwith with other companies.
For example: a shared hosting company could have you on the same server as a website that hosts video streaming, which is a huge hog of resources.
Upgrading your hosting package means you get more VIP service for your bandwidth needs.
The question every business struggles with:
How do you get people to contact me more?
We see so many website design companies fail at this over, and over again. In 2020.
Here’s the big secret to building business online:
CTAs. Call To Action buttons.
Every single website that is not purely informational – if it is a business or organization – needs a clear to call to action.
These show up in the form of big Contact buttons, like the red one winking at you at the top of this page.
They can be buttons that show up inside pages, pop ups, bars that push down from the top of the page, or text that link to contact us. They push the user to get in touch with you, buy your product, or get involved somehow.
Why do so many businesses fail at this in their website design?
Because they usually put their button in the top menu.
But I see so many beautiful, fast-loading website designs that do not have sticky top menu. The menu doesn’t stay on top as you scroll down.
Why is that a big deal?
Because the back button always lurks. Facebook and Instagram and a million distractions and links are all screaming, “Click me!”
Unless your call to action is always visible in your website design, no matter where a visitor browses your website, you risk losing the user to distraction or your competition.
Website design should involve careful consideration of how you will entice the user to contact or buy from you, as fast as possible.
Use Social Proof
Another key way to generate leads is through social proof – showing other people that love what you do. Pepper your website with customer testimonials.
Even better than written testimonials: video reviews, like this video testimonial on our contact page. We put it there to convince the user that’s on the fence that we’re really good at what we do.
Video testimonials are a strong way to build trust in your contact pages, landing pages, and homepage.
Most of our customers feel intimidated by SEO.
I mean, what sort of initial is that anyway? Why should I care, I’m just trying to get my website online?
The truth is that Search Engine Opitimization (SEO) is more of a human topic than technical.
The best way we describe SEO: helping Google find your website. Doing so requires two methods.
- On-Page SEO
- Off-Page SEO
Since this page is about our web design services, we’re going to focus on the on-page stuff. The off-page stuff is absolutely essential, but it comes second, after your website live and launched to your rabid fans and customers.
Our web design and SEO clients in Phoenix, Scottsdale, Tempe, Mesa and across Arizona use both methods to get to page 1 and stay there.
On-page SEO is a broad topic too large for this website design article, but we’re going to zero in on four basic fundamentals here.
Think of keywords like food. You really just need to say “hungry,” “lunch,” “sandwich,” and everyone understands that you mean to say, “I’m hungry, I want to eat a sandwich for lunch.”
Google likes keyword because they give their algorithms a sense of theme so they know where you’re going with your content.
If your content has all the answers for “how to reduce pain from accident injury” but your content doesn’t use the keywords, “pain,” and “accident injury,” you make it difficult for Google’s algorithms to list you on page for this query.
The keywords don’t match up.
For each page in your website structure, pick the one most important keyword you want to focus on. This is your primary keyword.
Then make a list of 10 – 20 secondary keywords that people use when they talk about this primary keyword. Pepper your content with the primary and secondary keyword.
Not too much or Google penalizes you for keyword stuffing.
seo website structure
We covered a lot of this in website structure, but in addition to those tips take care to consider your top, primary keywords when you are creating your parent categories.
Each top level service should also have a primary keyword. If you have a primary keyword that’s essential and highly profitable to your business, then your website structure should have a top level Service or Product page for that keyword.
A roofing company in Phoenix might want to focus on “roof repair Phoenix.” They should have a Service page for Roof Repair. This page should be not a blog post or lower level page.
write long form content
The question is:
How do you stop people from leaving your website really quickly?
It takes users some time to establish trust before click the contact button. You need to capure their interest for more than 3 seconds to get them to hit Contact Us.
Google doesn’t like websites that can’t keep users on very long. They call this bounce rate. It tells Google your stuff is kind of trashy – otherwise people would stay on longer.
The answer: write more (high quality) content.
If you’re about to list the benefits of your personal training programs, go the extra mile and give them your secret diet tricks in the article.
They’ll keep reading, and Google will rank you higher for it.
become an authority
A lot of people in the SEO world through around “domain authority.”
There’s a reason for this authority thing.
Google ulimately is a question-answer machine. The best library books with the most answers are on hold the longest.
If you answer the most questions about your niche and industry, and you do it with high quality articles, videos and graphics, Google will love you for it.
Help Google help the people with authoritative guides, lists, how-to articles.
Here’s how different industry professionals can do this with article ideas:
The Ultimate Guide To Becoming a Personal Trainer
36 Ways General Contractors Improve The Value Of Your Home
How To Fix Your Stuffed Toilet Yourself
IT’S YOUR TIME TO SHINE
Your business is ready. The world is ready.
Which tips are you going to incorporate into your website design so that you can build your brand and customer base in 2020?
Take some time to build out actionable, bite-size tasks that you can do this month to improve your website design.
Or drop us a comment any time, we are happy to help with a free website audit and our personalized recommendations for your website.