we blew up the traffic for this mortgage company
Mortgage industry case study
We started up this client in 2020. The pandemic was wreaking havoc across the country, and we launched a brand new website aimed at helping Texas residents find affordable mortgage loans with great customer service.

The SEO industry is facing a trust crisis
We’re being bombarded with AI tools and companies promising the world.
They take your money in monthly billable hours, while half a year or one later you are left with nothing.
We take a different approach.
We’re focused on understanding your customers, how you interact with them, what your skill sets are, and how your SEO can best communicate the human connection behind the brand.
Because the human relationship will always matter most to your customers.
And here’s the results from 2024 on this mortgage company👇

When you work with us, your traffic will eventually look like this 👆
Our mission is to communicate trust and authenticity to your customers.
And the only way we know how to do that is by deeply understanding your company, its people, and your customer base.
This is definitely not for everyone.
Fast, cheap – if you’re that, we’re not a good fit.
SEO in 2025 is going to get harder. In fact, in Google’s Feb 2025 Search Quality Rater Guidelines, generative AI and content abuse is mentioned 14 times (first time they ever included it).
If you’re willing to invest for the long term and really, truly be here to help your customers, we’re the right fit.

